Luther Automotive
Roles & Responsibilities
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As an Associate Paid Media Manager at Luther Automotive, I assisted in crafting and executing paid media strategies across platforms like SEM on Google and Bing, Facebook, Instagram, and YouTube to enhance brand reach, increase audience engagement, and drive lead generation.
My responsibilities included optimizing ad campaigns across these channels, using data insights and performance metrics to adjust targeting and maximize ROI. Through effective budget management and continuous campaign analysis, I contributed to the brand’s growth objectives and ensured a consistent, impactful presence in the digital space.
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As a Paid Social Media Manager for Luther Automotive, I led the development and optimization of paid social strategies designed to boost brand awareness, drive targeted engagement, and generate qualified leads.
My role focused on creating and executing campaigns across multiple platforms, leveraging audience insights and performance metrics to continuously refine ad spend and maximize return on investment. Through strategic ad placements and creative testing, I elevated Luther Automotive’s social media presence and supported measurable business growth across our franchise locations.
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As an Organic Social Media Strategist for Luther Automotive, I developed and executed content strategies to engage the community, increase brand visibility, and foster authentic connections across social media platforms like Facebook and Instagram.
My role involved creating content that highlighted the brand’s commitment to quality and customer satisfaction, managing posts that showcased dealership events, promotions, and customer success stories. Through trend analysis and performance metrics, I adapted our approach to resonate with the audience, driving engagement and strengthening Luther Automotive’s social presence organically.
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As a Photographer and Videographer for Luther Automotive, I captured high-quality visuals that showcased our brand’s personality, services, and customer experiences. With my Airman Certification Standards (ACS) for Unmanned Aircraft Systems, I expanded our content capabilities by incorporating dynamic drone footage, adding a new perspective to dealership highlights and event coverage.
I produced engaging photos and videos for social media, websites, and ad campaigns, ensuring each piece aligned with our brand standards and resonated with our audience. My work focused on visually telling Luther Automotive’s story, enhancing brand visibility and engagement through compelling, authentic content.
Showcasing the Luther Difference: A Dealership Video Series
This project aimed to bring the unique qualities of each Luther Automotive dealership to life with a series of compelling 15-30 second video spots. Each video was crafted to highlight distinct features, services, and inventory, capturing the Luther brand’s commitment to quality and customer satisfaction.
Through a blend of creativity, strategic planning, and technical expertise, this video series delivered visually captivating, informative content that connected with viewers and strengthened Luther’s presence in the competitive automotive market. The result was a polished collection of videos that not only showcased the Luther difference but also resonated with the brand's loyal and potential customers alike.
Highlighting the Latest Models: Luther Automotive’s New Car Video Series
The goal of this project was to create a dynamic video series spotlighting the latest car models available at Luther Automotive dealerships. Each video captures the standout features, design, and performance of these vehicles, appealing to both potential buyers and car enthusiasts alike.
Through a blend of detailed research, creative storytelling, and skilled production, this video series brought each model to life, making it easy for customers to envision themselves behind the wheel. By showcasing these vehicles in an engaging and informative way, the series not only educated viewers but also strengthened Luther Automotive’s reputation as a trusted destination for top-tier vehicles and exceptional customer experience.
A New Perspective: Luther Automotive Drone Footage Project
This project aimed to showcase Luther Automotive dealerships from a fresh and elevated perspective using drone videography. Capturing stunning aerial footage required not only creative vision but also technical expertise, including the acquisition of an Airman Certification Standards (ACS) for Unmanned Aircraft Systems, ensuring safe and compliant operations.
This innovative approach combined precise drone operation skills with creative storytelling, resulting in a series of visually striking aerial videos. The final footage offered a unique, immersive view of the dealerships, enhancing Luther Automotive’s brand appeal and providing potential customers with an exciting new way to experience the dealership environment.