As an Associate Paid Media Manager at Luther Automotive, I assisted in crafting and executing paid media strategies across platforms like SEM on Google and Bing, Facebook, Instagram, and YouTube to enhance brand reach, increase audience engagement, and drive lead generation. My responsibilities included optimizing ad campaigns across these channels, using data insights and performance metrics to adjust targeting and maximize ROI. Through effective budget management and continuous campaign analysis, I contributed to the brand’s growth objectives and ensured a consistent, impactful presence in the digital space.

As a Paid Social Media Manager for Luther Automotive, I led the development and optimization of paid social strategies designed to boost brand awareness, drive targeted engagement, and generate qualified leads. My role focused on creating and executing campaigns across multiple platforms, leveraging audience insights and performance metrics to continuously refine ad spend and maximize return on investment. Through strategic ad placements and creative testing, I elevated Luther Automotive’s social media presence and supported measurable business growth across our franchise locations.

As an Organic Social Media Strategist for Luther Automotive, I developed and executed content strategies to engage the community, increase brand visibility, and foster authentic connections across social media platforms like Facebook and Instagram. My role involved creating content that highlighted the brand’s commitment to quality and customer satisfaction, managing posts that showcased dealership events, promotions, and customer success stories. Through trend analysis and performance metrics, I adapted our approach to resonate with the audience, driving engagement and strengthening Luther Automotive’s social presence organically.

As a Photographer and Videographer for Luther Automotive, I captured high-quality visuals that showcased our brand’s personality, services, and customer experiences. With my Airman Certification Standards (ACS) for Unmanned Aircraft Systems, I expanded our content capabilities by incorporating dynamic drone footage, adding a new perspective to dealership highlights and event coverage. I produced engaging photos and videos for social media, websites, and ad campaigns, ensuring each piece aligned with our brand standards and resonated with our audience. My work focused on visually telling Luther Automotive’s story, enhancing brand visibility and engagement through compelling, authentic content.